Sam Berman, Founder and CEO of LARC, on reusable crating innovation: how a napkin sketch became a thousand-cycle alternative to wood shipping crates.

<p>A napkin, a $1,400 wood crate, and one blunt question: why are we shipping the world's most advanced technology in dead trees? Sam Berman, Founder and CEO of LARC, breaks down reusable crating innovation, "we've never damaged a single product in one of our crates ever," and the packaging-as-a-service model behind it.</p>
<p>Sam also explains why LARC leases instead of sells its crates, how the math scales into millions of gallons of fuel saved, and why he thinks packaging has been overlooked for a million years.</p>
<p>📅 Thursday, May 14, 2026</p>
<p>🕚 11:00 a.m. PST</p>
<p>🎙️ Hosted by Stephen Sakach and Tullio Siragusa</p>
<p>🎧 Produced by Martha Huerta</p>
<p>🧭 In this video, Sam covers:</p>
<p>• The napkin sketch that became LARC's reusable crating innovation</p>
<p>• Why LARC leases crates instead of selling them</p>
<p>• The scale of carbon, tree, and fuel savings from reusable packaging</p>
<p>• Why he calls packaging "one of those things that's been overlooked for a million years"</p>
<p>#TheBlissBusinessPodcast #Sustainability #Logistics #Innovation</p>