Behind every great business story are people who believe it's worth telling.
And behind every meaningful partnership are relationships built through care, collaboration, and a shared sense of purpose.
In this special episode of The Bliss Business Podcast, we welcome Debra Vilchis, President & COO of Fishman PR and Partner at Franchise Elevator PR.
With nearly 27 years at Fishman PR, Debra has helped shape one of franchising's most recognized communications agencies, combining a journalist's instincts with a people-centered approach to leadership, storytelling, and business growth.
This conversation is particularly meaningful to us.
Since January 2025, our collaboration with the Fishman PR team has helped us welcome more than 45 guests from their client community, sharing the inspiring journeys of purpose-driven franchise leaders. More recently, our work with Franchise Elevator PR has opened the door to emerging brands with equally powerful stories.
In People First, Stories Forward, we explore:
- Why emotional intelligence is essential to effective leadership
- How storytelling creates meaningful business connections
- What nearly three decades in franchising have taught Debra about people
- How PR agencies are adapting to new technologies and ways of working
- Why emerging brands deserve opportunities to share their stories
- How genuine partnerships create impact beyond business results
📅 Tuesday, November 10, 2026
🕚 11:00 a.m. PST
🎙️ Hosted by Stephen Sakach and Tullio Siragusa
🎧 Produced by Martha Huerta
The most powerful stories don't just help businesses grow. They help people connect, recognize possibility, and become part of something bigger.
#TheBlissBusinessPodcast #FishmanPR #FranchiseElevator #ConsciousLeadership