Madeleine Zook, Co-Founder of Catalyst, on local marketing trust: why franchise brands that win today build community credibility, not just ad spend.
"The more that you have a relationship with someone locally, that's an ease to conversion." Madeleine Zook, Co-Founder of Catalyst, breaks down local marketing trust, why franchise buyers are more skeptical of faceless digital ads, and what brands can do to earn credibility on the ground.
Madeleine also unpacks why AI, inflation, and rising ad costs are all pushing consumers back toward community relationships, and how franchisees can compete on trust instead of just spend.
📅 Wednesday, May 13, 2026
🕗 8:00 a.m. PST
🎙️ Hosted by Tullio Siragusa
🎧 Produced by Martha Huerta
🧭 In this video, Madeleine covers:
• Why local marketing trust matters more than it did a few years ago
• What's pushing buyers back toward community and referral relationships
• How franchisees can compete on credibility, not just ad spend
• Why "the village" is coming back into franchise marketing strategy
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