Madeleine Zook, Co-Founder of Catalyst, on local marketing trust: why franchise brands that win today build community credibility, not just ad spend.

<p>"The more that you have a relationship with someone locally, that's an ease to conversion." Madeleine Zook, Co-Founder of Catalyst, breaks down local marketing trust, why franchise buyers are more skeptical of faceless digital ads, and what brands can do to earn credibility on the ground.</p>
<p>Madeleine also unpacks why AI, inflation, and rising ad costs are all pushing consumers back toward community relationships, and how franchisees can compete on trust instead of just spend.</p>
<p>📅 Wednesday, May 13, 2026</p>
<p>🕗 8:00 a.m. PST</p>
<p>🎙️ Hosted by Tullio Siragusa</p>
<p>🎧 Produced by Martha Huerta</p>
<p>🧭 In this video, Madeleine covers:</p>
<p>• Why local marketing trust matters more than it did a few years ago</p>
<p>• What's pushing buyers back toward community and referral relationships</p>
<p>• How franchisees can compete on credibility, not just ad spend</p>
<p>• Why "the village" is coming back into franchise marketing strategy</p>
<p>#TheBlissBusinessPodcast #MarketingWithPurpose #FranchiseMarketing #LocalTrust</p>