Watch Travis Arnesen of Service Experts break down franchise marketing strategy: what stays at corporate, what belongs to local franchisees, and why.
Franchise marketing strategy has to answer one question first: what belongs at corporate, and what belongs to the local franchisee? Watch Travis Arnesen, VP of Marketing at Service Experts, walk through how he divides national brand work from door-to-door local execution, and the standards that keep the customer experience consistent everywhere.
Also on screen: Travis's crisis-response playbook, built from a real, costly product recall, and the KPIs he holds his own marketing team accountable to every quarter.
Listen to the full episode: https://www.theblisspodcast.com/marketing-with-purpose-kit-aligning-marketing-with-business-growth-7/.