Tullio Siragusa

Empathy-Driven Leader | Fractional COO | Podcast Host | Purpose & EQ Coach

Tullio Siragusa is a seasoned business strategist, author, and speaker, renowned for integrating disruptive technologies with emotional intelligence (EQ) to drive transformative growth.

As the founder of Inventrica Advisory, and the EmpathIQ Framework™ he provides strategic guidance, serving as an Operating Partner, Strategic Advisor, and leadership coach.

An accomplished author, Tullio has written extensively on leadership, innovation, and self-management. His books challenge conventional thinking and provide actionable insights for individuals and organizations striving for sustainable success. His published works are available on Amazon, where he explores themes of emotional intelligence, business transformation, human-centric leadership, and purpose-driven success.

Tullio shares his insights through various platforms, including The Bliss Business Podcast, where he explores empathy in leadership and the future of work. His multimedia content on leadership, innovation, and personal growth is featured on his YouTube Channel.

His deep commitment to promoting a human-centric approach to innovation is exemplified through significant roles as an Advisory Board Member of the University of California, Riverside, Design Thinking Executive Program, the University of San Francisco, School of Management, Digital Marketing Program, and as co-founder of RadicalPurpose.org

Furthermore, his role as a Board Advisor at AI2030.org amplifies this commitment, steering AI development towards a horizon of sustainability and ethical practices. Through his multifaceted endeavors, Tullio Siragusa has helped organizations achieve billions in revenues, create purpose-driven cultures, and pioneer new standards for leadership and innovation.

Sept. 10, 2025

Marketing With Purpose Kit: Marketing ROI with a Long-Term Lens

Emotionally connected customers deliver 306% higher lifetime value than merely satisfied ones (Harvard Business Review). In financial services, that number jumps to 800% . Yet too often, ROI is measured only by short-term cli...

Guests: Stephen Sakach , Tullio Siragusa , Michael Liwski

Sept. 3, 2025

Marketing With Purpose Kit: Avoiding Purpose-Washing by Staying Authentic in Your Actions and Claims

73% of consumers say they are more likely to trust brands that act consistently with their stated values across every touchpoint. But when promises outpace proof, audiences call it purpose washing. In this week’s Marketing Wi...

Guests: Stephen Sakach , Tullio Siragusa , Michael Liwski

Aug. 27, 2025

Marketing With Purpose Kit: Purpose in the Brand’s Tone and Voice

73% of consumers say they are more likely to trust a brand whose tone of voice feels authentic and consistent across every touchpoint (Edelman Trust Barometer). In this week’s Marketing With Purpose Kit from The Bliss Busines...

Guests: Stephen Sakach , Tullio Siragusa , Michael Liwski

Aug. 20, 2025

Marketing With Purpose Kit: Growing Your Mission Without Losing Your Soul

40% of purpose-driven companies experience higher employee retention and stronger brand loyalty (Deloitte). As your business grows, markets shift, and your audience changes, your purpose may need to evolve. The key is doing i...

Guests: Stephen Sakach , Tullio Siragusa , Michael Liwski

Aug. 13, 2025

Marketing With Purpose Kit: When Your Offer Becomes Proof of Your Beliefs

64% of consumers say shared values are the primary reason they form a relationship with a brand (Harvard Business Review). In a world where products can be copied overnight, your beliefs are the one thing competitors can’t re...

Guests: Stephen Sakach , Tullio Siragusa , Michael Liwski

Aug. 6, 2025

Marketing With Purpose Kit: Creating a Purpose Platform for Content Marketing

82% of consumers say they want brands to take a stand on values they care about, but only 43% believe brands actually deliver on that promise. (Source: Edelman Trust Barometer) In this week’s Marketing With Purpose Kit from T...

Guests: Stephen Sakach , Tullio Siragusa , Ash Maher

July 30, 2025

Marketing With Purpose Kit: Positioning with Purpose

🧠 64% of consumers say shared values are the primary reason they form a relationship with a brand (Harvard Business Review). In a crowded market, features fade fast. But purpose, and the beliefs you stand for, can set your br...

Guests: Stephen Sakach , Tullio Siragusa , Ash Maher

July 23, 2025

Marketing With Purpose Kit: Purpose-Led Customer Personas

🧠 74% of consumers say they are more loyal to brands that understand them at a personal level (Source: Salesforce, 2024). Too many companies build personas based on demographics. But what if you built them around purpose? In ...

Guests: Stephen Sakach , Tullio Siragusa , Michael Liwski

July 16, 2025

Marketing With Purpose Kit: Building Your Brand Narrative Around Purpose

🧠 55% of consumers say they’re more likely to trust a brand that tells a compelling story aligned with its values (Source: Edelman Trust Barometer). Too many companies say they have a purpose. But how many can actually story ...

Guests: Stephen Sakach , Tullio Siragusa , Michael Liwski

July 9, 2025

Marketing With Purpose Kit: Purpose as a Strategic Filter

When everything feels like an opportunity, how do you stay focused on what actually matters? Clarity is a competitive advantage. Brands that use purpose as a strategic filter outperform those chasing every shiny object. Just ...

Guests: Stephen Sakach , Tullio Siragusa , Michael Liwski

July 2, 2025

Marketing With Purpose Kit: How Purpose Aligns Teams, Not Just Messages

According to Deloitte, companies with strong purpose alignment see 30% higher levels of innovation and retention. Yet many organizations still treat purpose like a branding exercise instead of a leadership strategy. Join us t...

Guests: Stephen Sakach , Tullio Siragusa , Michael Liwski

June 25, 2025

Marketing With Purpose Kit: Finding the Human Truth Behind Your Brand

Does your brand actually feel human to your audience? In this week’s episode of the Marketing with Purpose Kit on The Bliss Business Podcast, we’re going beyond features and benefits. This is about emotional relevance. 🎧 Epis...

Guests: Stephen Sakach , Tullio Siragusa , Michael Liwski

June 11, 2025

Marketing With Purpose Kit: The Concierge Fractional CMO

What if your brand had a marketing leader who didn’t just “get it done” but got you? Join us as we explore the rise of the Concierge Fractional CMO, a high-touch, high-trust guide who aligns strategy with soul. Discover how t...

Guests: Stephen Sakach , Tullio Siragusa , Michael Liwski

June 4, 2025

Marketing with Purpose Kit: Traditional CMO vs. The Category Architect

The Traditional CMO is Dead. Long Live the Category Architect. For years, CMOs have been stuck on a tactical treadmill: 🎯 Generate leads 📈 Prove ROI 💰 Cut ad spend But in a noisy, AI-saturated landscape, is optimization enoug...

Guests: Stephen Sakach , Tullio Siragusa , Michael Liwski

May 28, 2025

Marketing With Purpose Kit: What Is Purpose-Driven Marketing - Really?

Is your marketing built on noise—or purpose? Too many brands mistake “purpose” for philanthropy. But purpose-driven marketing isn’t about adding a donation button to your checkout page. It’s about aligning every message, camp...

Guests: Stephen Sakach , Tullio Siragusa , Michael Liwski

May 21, 2025

Reclaiming the Soul of Marketing: The Workshop

Marketing has lost its soul. Let’s get it back. 64% of consumers say they’re more likely to buy from a brand that shares their values. (Source: Accenture) Yet most marketing still sounds like this: “Optimize operational workf...

Guests: Stephen Sakach , Tullio Siragusa , Michael Liwski

April 30, 2025

Marketing With Purpose Kit: Beyond Transactions—How to Create Customers Who Evangelize Your Brand

What makes someone rave about a brand—unprompted? It’s not features. It’s not price. It’s meaning. It’s emotional connection. In this third episode of our Marketing with Purpose Series, we explore how the best brands go beyon...

Guests: Stephen Sakach , Tullio Siragusa , Michael Liwski

April 29, 2025

The BLISS Roundtable: Generosity & Animosity in Times of Change

Change is inevitable—but how we lead through it determines whether we build trust or spark resistance. Join us on The Bliss Business Podcast for a powerful roundtable conversation with some of the most forward-thinking minds ...

Guests: Jose Leal , Doug Kirkpatrick , Lisa M. Brazelton , Stephen Sakach , Tullio Siragusa , Michael Liwski

April 23, 2025

Marketing With Purpose Kit: The Paradigm Shift—Marketing with Purpose

Marketing isn’t just about being seen—it’s about being felt. In Episode 2 of our Purpose-Driven Marketing series, we explore a powerful truth: People aren’t just looking for products. They’re looking for meaning. And the bran...

Guests: Stephen Sakach , Tullio Siragusa , Michael Liwski

April 22, 2025

Marketing With Purpose Kit: The Problem—Why Marketing Is Broken

Why Marketing Feels Broken—And How to Fix It Marketing today is louder than ever. But is anyone actually listening? In the first episode of our 3-part series leading up to the aiCMO webinar, we unpack a hard truth: marketing ...

Guests: Stephen Sakach , Tullio Siragusa , Michael Liwski

April 3, 2025

The Importance of Emotional Connection in Marketing

Emotional connection isn’t just a nice-to-have—it’s the core of effective marketing. In our 50th Producer Series episode of The Bliss Business Podcast, we dive deep into how brands can stop chasing clicks and start building r...

Guests: Stephen Sakach , Tullio Siragusa , Michael Liwski

Dec. 5, 2024

Beyond Happiness: Finding Fulfillment Through Purpose and Service with Tullio Siragusa

🎙️ Beyond Happiness – Finding Fulfillment Through Purpose and Service Are you chasing happiness, only to find it fleeting? Join us on The Bliss Business Podcast as Stephen Sakach and Michael Liwski interview our very own Tull...

Guest: Tullio Siragusa