Michael Liwski
Founding Partner of aiCMO and VP, Strategic Performance of Zero Company
Michael Liwski is a trailblazer in empathetic, purpose-driven marketing and a Founding Partner of aiCMO (AI Chief Marketing Officer - aiCMO.io) as well as VP of Strategic Performance of Zero Company Performance Marketing. With a focus on authenticity, purpose and human-centered innovation, Liwski has been instrumental in developing aiCMO's vision and features, ensuring it empowers businesses to craft meaningful campaigns that resonate deeply in an increasingly automated world.
An advocate for reviving authenticity in marketing — a response to decades of lifeless metrics-driven content—Liwski believes that brands that prioritize purpose will set the standard for the future. His leadership at aiCMO and Zero Company Performance Marketing is a testament to his commitment to helping brands thrive by aligning cutting-edge AI technology with empathy, purpose and authenticity.
With two decades of marketing experience in industries such as financial services, SaaS and cybersecurity, he has driven innovation and growth, leading global teams with a clear vision and deep empathy. Liwski’s philosophy is clear: In an era flooded with content and automation, businesses that lead with empathy and purpose will inspire action and
create a lasting legacy.
Marketing With Purpose Kit: Marketing ROI with a Long-Term Lens
Emotionally connected customers deliver 306% higher lifetime value than merely satisfied ones (Harvard Business Review). In financial services, that number jumps to 800% . Yet too often, ROI is measured only by short-term cli...
Marketing With Purpose Kit: Avoiding Purpose-Washing by Staying Authentic in Your Actions and Claims
73% of consumers say they are more likely to trust brands that act consistently with their stated values across every touchpoint. But when promises outpace proof, audiences call it purpose washing. In this week’s Marketing Wi...
Marketing With Purpose Kit: Purpose in the Brand’s Tone and Voice
73% of consumers say they are more likely to trust a brand whose tone of voice feels authentic and consistent across every touchpoint (Edelman Trust Barometer). In this week’s Marketing With Purpose Kit from The Bliss Busines...
Marketing With Purpose Kit: Growing Your Mission Without Losing Your Soul
40% of purpose-driven companies experience higher employee retention and stronger brand loyalty (Deloitte). As your business grows, markets shift, and your audience changes, your purpose may need to evolve. The key is doing i...
Marketing With Purpose Kit: When Your Offer Becomes Proof of Your Beliefs
64% of consumers say shared values are the primary reason they form a relationship with a brand (Harvard Business Review). In a world where products can be copied overnight, your beliefs are the one thing competitors can’t re...
Marketing With Purpose Kit: Purpose-Led Customer Personas
🧠 74% of consumers say they are more loyal to brands that understand them at a personal level (Source: Salesforce, 2024). Too many companies build personas based on demographics. But what if you built them around purpose? In ...
Marketing With Purpose Kit: Building Your Brand Narrative Around Purpose
🧠 55% of consumers say they’re more likely to trust a brand that tells a compelling story aligned with its values (Source: Edelman Trust Barometer). Too many companies say they have a purpose. But how many can actually story ...
Marketing With Purpose Kit: Purpose as a Strategic Filter
When everything feels like an opportunity, how do you stay focused on what actually matters? Clarity is a competitive advantage. Brands that use purpose as a strategic filter outperform those chasing every shiny object. Just ...
Marketing With Purpose Kit: How Purpose Aligns Teams, Not Just Messages
According to Deloitte, companies with strong purpose alignment see 30% higher levels of innovation and retention. Yet many organizations still treat purpose like a branding exercise instead of a leadership strategy. Join us t...
Marketing With Purpose Kit: Finding the Human Truth Behind Your Brand
Does your brand actually feel human to your audience? In this week’s episode of the Marketing with Purpose Kit on The Bliss Business Podcast, we’re going beyond features and benefits. This is about emotional relevance. 🎧 Epis...
Marketing With Purpose Kit: The Concierge Fractional CMO
What if your brand had a marketing leader who didn’t just “get it done” but got you? Join us as we explore the rise of the Concierge Fractional CMO, a high-touch, high-trust guide who aligns strategy with soul. Discover how t...
Marketing with Purpose Kit: Traditional CMO vs. The Category Architect
The Traditional CMO is Dead. Long Live the Category Architect. For years, CMOs have been stuck on a tactical treadmill: 🎯 Generate leads 📈 Prove ROI 💰 Cut ad spend But in a noisy, AI-saturated landscape, is optimization enoug...
Marketing With Purpose Kit: What Is Purpose-Driven Marketing - Really?
Is your marketing built on noise—or purpose? Too many brands mistake “purpose” for philanthropy. But purpose-driven marketing isn’t about adding a donation button to your checkout page. It’s about aligning every message, camp...
Reclaiming the Soul of Marketing: The Workshop
Marketing has lost its soul. Let’s get it back. 64% of consumers say they’re more likely to buy from a brand that shares their values. (Source: Accenture) Yet most marketing still sounds like this: “Optimize operational workf...
Marketing With Purpose Kit: Beyond Transactions—How to Create Customers Who Evangelize Your Brand
What makes someone rave about a brand—unprompted? It’s not features. It’s not price. It’s meaning. It’s emotional connection. In this third episode of our Marketing with Purpose Series, we explore how the best brands go beyon...
The BLISS Roundtable: Generosity & Animosity in Times of Change
Change is inevitable—but how we lead through it determines whether we build trust or spark resistance. Join us on The Bliss Business Podcast for a powerful roundtable conversation with some of the most forward-thinking minds ...
Marketing With Purpose Kit: The Paradigm Shift—Marketing with Purpose
Marketing isn’t just about being seen—it’s about being felt. In Episode 2 of our Purpose-Driven Marketing series, we explore a powerful truth: People aren’t just looking for products. They’re looking for meaning. And the bran...
Marketing With Purpose Kit: The Problem—Why Marketing Is Broken
Why Marketing Feels Broken—And How to Fix It Marketing today is louder than ever. But is anyone actually listening? In the first episode of our 3-part series leading up to the aiCMO webinar, we unpack a hard truth: marketing ...
The Importance of Emotional Connection in Marketing
Emotional connection isn’t just a nice-to-have—it’s the core of effective marketing. In our 50th Producer Series episode of The Bliss Business Podcast, we dive deep into how brands can stop chasing clicks and start building r...
Empathetic Marketing: Connecting with Customers Beyond the Sale
💡 Empathetic Marketing: Connecting with Customers Beyond the Sale In a special broadcast brought to you by the creators of AI CMO by Zero Company, we’re diving into a concept that’s transforming the way brands build relations...