The Bliss Business Podcast

Michael Liwski

Michael Liwski Profile Photo

Founding Partner of aiCMO and VP, Strategic Performance of Zero Company

Michael Liwski is a trailblazer in empathetic, purpose-driven marketing and a Founding Partner of aiCMO (AI Chief Marketing Officer - aiCMO.io) as well as VP of Strategic Performance of Zero Company Performance Marketing. With a focus on authenticity, purpose and human-centered innovation, Liwski has been instrumental in developing aiCMO's vision and features, ensuring it empowers businesses to craft meaningful campaigns that resonate deeply in an increasingly automated world.

An advocate for reviving authenticity in marketing — a response to decades of lifeless metrics-driven content—Liwski believes that brands that prioritize purpose will set the standard for the future. His leadership at aiCMO and Zero Company Performance Marketing is a testament to his commitment to helping brands thrive by aligning cutting-edge AI technology with empathy, purpose and authenticity.

With two decades of marketing experience in industries such as financial services, SaaS and cybersecurity, he has driven innovation and growth, leading global teams with a clear vision and deep empathy. Liwski’s philosophy is clear: In an era flooded with content and automation, businesses that lead with empathy and purpose will inspire action and
create a lasting legacy.

June 11, 2025

Marketing With Purpose Kit: The Concierge Fractional CMO

What if your brand had a marketing leader who didn’t just “get it done” but got you? Join us as we explore the rise of the Concierge Fractional CMO, a high-touch, high-trust guide who aligns strategy with soul. Discover how t...
June 4, 2025

Marketing with Purpose Kit: Traditional CMO vs. The Category Architect

The Traditional CMO is Dead. Long Live the Category Architect. For years, CMOs have been stuck on a tactical treadmill: 🎯 Generate leads 📈 Prove ROI 💰 Cut ad spend But in a noisy, AI-saturated landscape, is optimization enoug...
May 28, 2025

Marketing With Purpose Kit: What Is Purpose-Driven Marketing - Really?

Is your marketing built on noise—or purpose? Too many brands mistake “purpose” for philanthropy. But purpose-driven marketing isn’t about adding a donation button to your checkout page. It’s about aligning every message, camp...
May 21, 2025

Reclaiming the Soul of Marketing: The Workshop

Marketing has lost its soul. Let’s get it back. 64% of consumers say they’re more likely to buy from a brand that shares their values. (Source: Accenture) Yet most marketing still sounds like this: “Optimize operational workf...
April 30, 2025

Marketing With Purpose Kit: Beyond Transactions—How to Create Customers Who Evangelize Your Brand

What makes someone rave about a brand—unprompted? It’s not features. It’s not price. It’s meaning. It’s emotional connection. In this third episode of our Marketing with Purpose Series, we explore how the best brands go beyon...
April 29, 2025

The BLISS Roundtable: Generosity & Animosity in Times of Change

Change is inevitable—but how we lead through it determines whether we build trust or spark resistance. Join us on The Bliss Business Podcast for a powerful roundtable conversation with some of the most forward-thinking minds ...
April 23, 2025

Marketing With Purpose Kit: The Paradigm Shift—Marketing with Purpose

Marketing isn’t just about being seen—it’s about being felt. In Episode 2 of our Purpose-Driven Marketing series, we explore a powerful truth: People aren’t just looking for products. They’re looking for meaning. And the bran...
April 22, 2025

Marketing With Purpose Kit: The Problem—Why Marketing Is Broken

Why Marketing Feels Broken—And How to Fix It Marketing today is louder than ever. But is anyone actually listening? In the first episode of our 3-part series leading up to the aiCMO webinar, we unpack a hard truth: marketing ...
April 3, 2025

The Importance of Emotional Connection in Marketing

Emotional connection isn’t just a nice-to-have—it’s the core of effective marketing. In our 50th Producer Series episode of The Bliss Business Podcast, we dive deep into how brands can stop chasing clicks and start building r...
Dec. 19, 2024

Empathetic Marketing: Connecting with Customers Beyond the Sale

💡 Empathetic Marketing: Connecting with Customers Beyond the Sale In a special broadcast brought to you by the creators of AI CMO by Zero Company, we’re diving into a concept that’s transforming the way brands build relations...