Martha O'Gorman

Podcast Bio for Martha O’Gorman
Martha O’Gorman is one of the most influential marketers and brand builders in modern franchising. With more than three decades of experience shaping national brands and guiding entrepreneurs, she has earned a reputation for creating marketing that is both strategic and deeply human. Martha is a Certified Franchise Executive, a frequent speaker at franchise industry events, and an active member of the Marketing and Innovation Committee for the International Franchise Association, where she helps shape forward-thinking storytelling and brand strategy for the entire franchise sector.
As Chief Marketing Officer of Loyalty Brands, Martha oversees messaging and brand development for a growing ecosystem of franchise companies. Her work spans tax preparation, small business accounting, mobile pet grooming, roofing, property management, and other service-based industries. She is known for turning complex ideas into clear and compelling stories that attract investors, empower business owners, and elevate emerging brands.
Martha has crafted hundreds of brand launches, campaigns, and media narratives that have helped franchisees and franchisors reach new levels of success. Industry leaders often describe her as someone who can quickly find the emotional heart of a story and express it with clarity and purpose.
At the center of Martha’s life is a deep love for animals, a passion that influences both her work and her worldview. She believes animals teach us patience, compassion, and presence. Her dog Penny is not only her constant companion but also her reminder to stay grounded, grateful, and connected to the simple joys that make life meaningful. This perspective shapes Martha’s approach to marketing and leadership, keeping her rooted in empathy and authenticity.
On the Bliss Podcast, Martha will share her insights on storytelling, branding, entrepreneurship, and the power of creating businesses that serve a purpose. Her warm and thoughtful approach offers listeners both practical guidance and inspiration from someone who has built a career around lifting others up.