Laura Baker

At the intersection of passion and marketing , you’ll meet Laura Baker.

Laura is a results-oriented leader with a proven track record of understanding customer needs, simplifying complex problems, developing winning strategies and motivating cross-functional teams to drive sustainable revenue growth.

With extensive experience in Dealer-owned, Franchised, Corporate-owned and Independent business models, Laura understands how to influence and drive program adoption no matter the structure.

As Chief Marketing Officer at Weed Man, Laura oversees the marketing portfolio for North America's fastest-growing franchised lawn care company. With 775,000+ loyal customers across 1,000 territories in North America, Laura’s focused on using performance-based marketing analytics to optimize media spend and creating compelling creative that drives sustainable revenue growth and customers for life.

Before joining Weed Man, Laura was the CMO of home improvement retailer Home Hardware. Prior to that Laura was Head of Marketing at Edward Jones Canada, SVP of Marketing for Sleep Country Canada and also led the digital marketing team at Tim Hortons.

Laura holds an Honours Bachelor of Business Administration Degree from Wilfrid Laurier University with a minor in Political Science. She lives in the Greater Toronto Area with her two daughters. In her spare time, Laura enjoys reading, baking, traveling and is a proud hockey mom.