Gavin McMahon

Gavin McMahon builds things. Once, it was submarines, sports cars, and steel plants—big, complex systems built on logic and precise plans. But plans have a funny way of falling apart when people get involved.

As Gavin tried to figure out why, one truth became clear: People don’t move without a story. Business is more than just strategy and execution—it is persuasion and inspiration too. So he switched gears, traded engineering for business, and earned an MBA in Innovation, Strategy & Information Technology from the Institute Theseus in France.

Today, as CEO and co-founder of fassforward, he helps companies shape strategy, leadership, and culture through storytelling. Over the years, he’s worked with some of the world’s biggest brands and learned that even the best ideas will go nowhere if they aren’t told well.

Now, he’s written a book about it.