The Bliss Business Podcast

Gareth Bain

Gareth Bain Profile Photo

Fractional CMO & Founder

Gareth Bain is an award-winning Fractional Chief Marketing Officer and Growth Strategist with over 17 years of experience helping founder-led SaaS, FinTech, PropTech, and technology businesses scale sustainably. He has led high-impact marketing initiatives for globally recognised organisations including American Express, LEGO, Blackstone, and MoneyGram, blending enterprise-level discipline with startup agility across the US, UK, EU, and MENA regions.

Gareth specialises in clarifying positioning, building go-to-market frameworks, and creating predictable revenue engines. He has supported startups and scale-ups through high-growth phases, fundraising journeys, and IPO readiness — including helping a PropTech business achieve an £80M valuation prior to IPO. As a mentor with Startupbootcamp, he advises founders on growth strategy, investor readiness, and building the marketing foundations required to scale before committing to full-time executive hires.

He is the founder of Got Legs Digital, a purpose-led marketing consultancy that integrates social impact into commercial success. Through its charitable initiatives, the business has contributed to the donation of 500+ prosthetic legs to amputee survivors across Africa — reflecting Gareth’s belief that growth should move people and impact lives, one step at a time.

Born in South Africa, professionally shaped in London, and now based in Dubai, Gareth’s story includes unusual chapters: a charity night “in jail” on Robben Island (Mandela’s prison), involvement in the 2010 FIFA World Cup, and taking part in medical research that included the removal of 1/8th of a lung. Outside work, he enjoys padel, the gym, scuba diving, and personal development — and life with his wife and young 18 month old son.