Courtney Joaquin

Courtney Joaquin is the Owner + Founder of Too Much, a boutique growth firm for bold founders, complex industries, and companies that refuse to be forgettable.

A Fractional Chief Marketing Officer with 15+ years inside highly regulated sectors like healthcare, biotech, climate, and med-tech, Courtney is known for turning breakthrough ideas into brands people trust, pipelines that convert, and marketing engines that drive real revenue. She’s the CMO leaders call when the stakes are high, the product is complex, and “good marketing” isn’t good enough.

What sets her apart is the rare combination of expert operator and undeniable energy. Courtney has influenced billions in revenue, rebuilt marketing functions from the ground up, and helped companies accelerate funding, adoption, and global growth. Just as importantly, she brings a level of positivity, clarity, and forward momentum that teams don’t forget. Clients often say the energy she brings into a room changes what feels possible.

Her philosophy is simple: the market doesn’t need more noise; it needs leaders who can execute. Through Too Much, she builds bold, unignorable brands and marketing systems that actually perform, blending disciplined strategy with fearless creativity. She aligns executives, scientists, creatives, and sales teams around one clear direction and leads with both performance and empathy, because the strongest brands are built by motivated teams and trusted by real people.

Whether she’s leading a go-to-market transformation, launching a category-defining product, or helping a company find its voice, Courtney shows up the same way every time: with clarity, conviction, and results.

And, once you meet her, you'll understand why teams want her in the room.