Bruce Cleveland
Author | Founder and CEO of Traction Gap Partners
Bruce Cleveland is the founder and CEO of Traction Gap Partners and a former technology operating executive, venture capitalist, and entrepreneur. He has held senior executive positions at Oracle, Apple, Siebel Systems and C3.ai. He has been a General Partner in two venture capital firms, and he was the founder and CEO of Ziplines Education.
His venture capital successes include companies such as Marketo, C3.ai, Vlocity, and Doximity. Many of his investments were just ideas at the time he invested – no product or revenue- and went on to become $B+ outcomes.
Cleveland is also the author of the bestseller “Traversing the Traction Gap”, a prescriptive guide for startups and product teams in mature companies navigating growth challenges.
Today, Cleveland acts as a board and executive advisor to startups, enterprises, and venture firms using the Traction Gap Framework to generate “market engineering” strategies and market success.
