The Bliss Business Podcast

ROI Driven Marketing Masterclass Episodes

Zero Company Performance Marketing has created a 5-part ROI Driven Marketing Masterclass to help you shift how you think about marketing spend, from a vague expense to a high-performing investment. Each episode is packed with practical insights on how to build a marketing system that is ROI driven. If you’re a founder, executive, or marketing leader looking to build a smarter, more accountable marketing function, this is your blueprint.
July 8, 2025

Future Proofing Your Marketing Investments (Episode 5 of 5)

Is your marketing ready for the future? In the final episode of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency's Fractional CMO services, to unpack ...

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Future Proofing Your Marketing Investments (Episode 5 of 5)
July 3, 2025

How to Optimize Your Marketing Investments for Peak Performance (Episode 4 of 5)

How do you optimize your marketing spend without spending more? In Episode 4 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency’s Fractional CMO serv...

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How to Optimize Your Marketing Investments for Peak Performance (Episode 4 of 5)
July 1, 2025

How to Measure Marketing Performance for Better ROAS (Episode 3 of 5)

Are you measuring what truly matters in your marketing? In Episode 3 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency’s Fractional CMO services, to...

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How to Measure Marketing Performance for Better ROAS (Episode 3 of 5)
June 26, 2025

Setting Goals and Expectations for Your Marketing Investment: Maximizing ROAS (Episode 2 of 5)

Are you setting the right goals for your marketing dollars? In Episode 2 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency's Fractional CMO services...

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Setting Goals and Expectations for Your Marketing Investment: Maximizing ROAS (Episode 2 of 5)
June 24, 2025

Turning Costs into Investments: The Fundamentals of Marketing Spend (Episode 1 of 5)

Is your marketing spend an investment or just another cost center? On the latest episode of The Bliss Business Podcast, Tullio Siragusa, who leads the agency's Fractional CMO services, kicks off a special 5-part series with J...

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Turning Costs into Investments: The Fundamentals of Marketing Spend (Episode 1 of 5)