Watch three marketers work through generative AI disruption honestly: whose work it has already replaced, and what it hands back in return.
Generative AI disruption, discussed by people it has already hit. Watch Stephen Sakach, Tullio Siragusa, and Ash Maher name the roles this wave has displaced in their own working lives, then argue about whether the trade is worth it.
Tullio, after almost 35 years in technology, makes the point that stays with you: every previous wave disrupted somebody else's industry, and this is the first one turning on tech itself. Ash raises the quieter risk, which is skills that fade while you are busy delegating them.
The second half flips it. AI as an always-on coach for tone and empathy, AI as a tutor that teaches to how you actually learn, and the hard question of when a machine-written message is exactly the wrong call.
Listen to the full episode: https://www.theblisspodcast.com/aiandreality/.