The Role of Empathy in Leadership with Glenn Poulos

What if the real competitive edge in sales wasn’t hustle, but humanity?
📊 Research shows that emotionally intelligent leaders drive up to 20% higher performance outcomes (McKinsey, 2023). Yet many still treat empathy as optional in fast-paced industries like sales.
On this episode ofThe Bliss Business Podcast, we’re joined by keynote speaker, entrepreneur, and author Glenn Poulos, whose book Never Sit in the Lobby has become a go-to resource for sales professionals who want to win with integrity.
With over 35 years of experience building high-performing sales teams and scaling companies like Gap Wireless, Glenn shares why empathy is not a soft skill, it’s the core of real, sustainable growth.
🎙️ Hosted by Stephen Sakach and Tullio Siragusa
🎧 Produced by Tullio Siragusa
In this episode, we explore:
• Why empathy is essential in high-pressure sales environments
• How to lead with both performance and presence
• What it takes to build cultures of consistency, care, and results
• Why purpose, not pressure, is the long game for leadership
💬 What’s one way empathy has shaped your sales or leadership style? Share below and join us live.

Glenn Poulos
Author | Speaker
I am recently retired as the EVP and GM of NWS and the co-founder of Gap Wireless Inc., where he has spent his career at the intersection of sales, marketing, and business leadership. With a proven track record in driving growth in the telecom and tech distribution industries, Glenn is also the author of Never Sit in the Lobby: 57 Winning Sales Factors to Grow a Business and Build a Career. He has now embarked on a new journey exploring new opportunities in areas such AI automation and Electric Power Generation.
I'm now re-introducing myself as a newly adopted AI junkie, sales, negotiation, and business specialist/real estate investor with over 40 years of experience, and I'd like to appear on your show. I am currently launching a new AI venture in the US helping organizations embed AI into their operations, driving efficiency improvements in as little as 5 weeks.
As a LinkedIn Top Voice, and sought-after speaker, I am passionate about sharing actionable insights that empower business professionals, sales teams, and entrepreneurs to succeed. My award-winning book, "Never Sit in the Lobby: 57 Winning Sales Factors to Grow a Company and Build a Career Selling," is based on my extensive business, sales, and negotiation expertise.
When I'm not shaping the future of AI or Power or coaching sales leaders, I enjoy life as a proud Canadian living part time in Florida, a dynamic DJ under the alias Phossl, and a devoted dog dad to two French bulldogs, Pierre and Jean-Jacques.